Logo design: The process

This is the design process I use when working on a company/business/band logo.

  1. Design brief: Send questionnaire to client.
  2. Research & reference: Research the industry, its history, its competitors and logo designs that have been successful.
  3. Sketching & conceptualising: Develop the logo design concept(s).
  4. Reflection: Take breaks through the design process and let your ideas develop. Get feedback.
  5. Presentation: Present a selection of logos to the client or a whole collection.

Step one:

I Send out a few questions to start the design process off. This is standard questionnaire I send to clients…

  • Your company name – as it should be used on the logo design
  • Strap line to go with your logo – if required
  • Please provide a little information about what your company does
  • Key words that describe your company – eg. friendly, reliable
  • What do you like/dislike about your current logo (if you have one)? Please can I see it.
  • Who are your competitors/Other Charities in the same field please give links if possible?
  • “Look and feel” required such as contemporary/traditional/brash/minimal/corporate/fun/
  • Any definite ideas you have about the logo design + examples of logo design you like/dislike (links if possible)?
  • Who is your Target audience?
  • Colour preferences if any. Should the logo be single colour/two colour/full colour/no specific preference?
  • How/where will the logo be used?
  • Any other information you would like to add

Step two:

On receiving the questionnaire back I conduct some research based on the answers given. Namely on the company/band, their market, their competitors and peers, their target audience and the logos they have provided as inspiration.

Step three:

I start by brainstorming with a sketchbook, pencils and a drawing pen. Select a few strong ideas from the sketches and start to work them up to a standard I’m happy with then I draw the best few ideas in Adobe Illustrator and play with colours and tweak shapes about to get a strong memorable design to show the client.

Step four:

Take a break and relax, let the ideas develop and mature. Work any new angles into the design and wait for feedback from the client. Adjust anything desired by the client if it’s needed and effective.

Step five:

I present the logo and or logo variations to the client and party in celebration of a job well done.


Contact ASYLUMseventy7 for your logo design work now!

CD album artwork and design: The process

This is the design process I use when working with bands on their album artwork and design.

  1. Design brief: Send questionnaire/chat to the band.
  2. Research & reference: Research the genre, its history, the bands peers and artworks that have been mentioned by the band as influential, listen to the new album/rough cuts if they are available .
  3. Sketching & conceptualizing: Develop the cover design concept(s).
  4. Reflection: Take breaks through the design process and let the ideas develop. Get feedback from the band.
  5. Presentation: Hand over the cover design and rock out to the new CD when it arrives!

Step one:

Most projects start with a discussion with the band members about any ideas and concepts they have. Then I try to gather some keywords, influences and work they’ve already seen.

Conversations usually start and revolve around these planed standard questions:

  • Your Band name – should be dominating  the design and concept?
  • Album name – if required?
  • Please provide a little information about  your band
  • Key words that describe your band – eg. Metal, rock, indie, gore, fast, heavy, melodic etc
  • What do you like/dislike – bands, films, books, games?
  • Who are your peers in the same field please give links if possible?
  • “Look and feel” required such as horror/surreal/old/grungy/clean/mimimal/fun?
  • Any definite ideas you have about the design concept + examples of album artwork design you like/dislike (links if possible)?
  • Who is your Target audience?
  • Colour preferences if any. Should the album art be single colour/two colour/full colour/no specific preference?
  • Any other information you would like to add?

Step two:

Once we have had a chat and got the questions answered I relax, think it over and chill with some of the bands music where possible. I use this time to think up ideas/concepts and how and what I’ll need to create the design.

Then I begin collecting parts and bringing together photography, textures, found objects that may help from my extensive collection of stock imagery. (I nearly always have my camera with me on the off chance I see some interesting texture, object or element I may find useful on your/future projects.)

Step three:

I then play with ideas and rough sketch’s discovering what works and build up a couple of design ideas using key elements I think would be useful and communicate the overall concept.

After getting some more feedback from my collected ideas, I start the actual design. This part of the process can be fast or slow it really is the unpredictable part of the creation, happy accidents leading paths to new elements are always fun and can take a project to a new level of creativity.

Step four:

I take a few breaks through the creation process to let ideas develop. I get more feedback from the band and finish up the design.

Step five:

I then send off the cover design and rock out to the new CD when it arrives!

Job done!


Contact ASYLUMseventy7 with your creative album artwork needs now!

10 steps to great gig posters & flyer design

Live gigs are pretty much essential in getting people to notice your band, and a key factor in how successful a gig will be is the promotion work you put in leading up to the event.

Posters and fliers, whether distributed offline (in the town, in pubs etc) or online (on your website, on Facebook invites etc), are a key promotional tool.

The idea is to create a flier that works: clear, informative and easy to read text, with interesting and eye-catching graphics.

Here are my top ten tips…

  1. Spend some time planning the wording. Make sure you highlight the selling points of the gig e.g. is there anything special about the lineup or venue?
  2. Think about the information fans and gig goers are seeking from your flyer e.g. venue address, start time, admittance.
  3. People love the word FREE, so if you’re not charging for the gig, make sure it’s very clear!
  4. Create some alternative posters/fliers/banners. Don’t stick with the same old design every time – mix it up and get attention.
  5. Design your flier to A6 (102mm x 152mm), postcard size fliers as these are easy & cheap to print. You can fit four A6 fliers on an A4.
  6. Don’t leave the design work until the last minute. Planning, creation, print and publicity is the order to work to.
  7. Avoid common design mistakes that make the flier too busy e.g. using to many different fonts, sizes or colours.
  8. Speeling mattrs. Keep proofing your work, then check it again. Once it’s printed, there’s no going back.
  9. Get a good, reliable printer. Your hard work will be wasted if it’s still sititng in the print queue come gig day.
  10. Get your work out there. It doesn’t matter how well designed it is if people don’t see it so hit the streets (and the net). Carry fliers with you to hand out to everyone you know and change your social media profile pics to reflect your latest promo.

Of course, if you’re not the designing type, it’s far easier to get a professional graphic designer to do the work for you leaving you free to shout about your gig and get the word out about your music. Get in touch with me about your project and get committed to creativity!

Customize your new Twitter layout

Well the new Twitter layout is out now for most/all users and I’ve seen alot of complaints that your background designs have been destroyed. SO here’s some good news I’ve created a simple, easy to follow twitter background template PSD to help you layout your custom designs. To help more it comes complete with common screen resolution guides.

Have fun getting committed to creativity! and if you need any help get in touch with ASYLUMseventy7 for your designs

Also don’t forget to follow ASYLUMseventy7 on Twitter!

Ask me anything: FAQ about ASYLUMseventy7

Working with a designer can be rewarding, inspiring, and fun. It can also be stressful, confusing and expensive!

It really all comes down to communication, so here are a few of the most common questions I’m asked, along with how I answer them to keep things running smoothly :)

Have a read, and if you’d like to know anything else, drop me a question in the comments box, or email me, and I’ll do my best to answer.

Q: Do you do work for free?

A: I understand why you’re asking. I’m an artist, I probably create things in my spare time, so why can’t I knock together a quick logo while I’m eating my dinner?

Well mainly because I am also a professional with years of training and experience, working to earn a living from illustration, design and photography.

Would you expect an electrician to work for free? Hopefully not!

That said, if you’re worried about budget, let me know and I can gear packages and ideas towards what you can afford.

Q: How much do you charge?

A: Each job is different, so each price is different. The quote for your job with be tailored to deliver exactly what you want.

All sorts of things can affect the price, including the amount of work or detail involved, as well as deadlines.

Please see ‘What next/how do we start working together?’ below for more details.

Q: What do you offer?

A: ASYLUMseventy7 offers a whole range of design, illustration and photography services.

Briefly, this includes: CD/DVD design; print design; promotional materials; merchandise design; branding; photography & retouching; web design.

I can also help you by taking control of your project and deal with printers, CD manufacturers, and offer copywriting for your website, advertisements and printed products.

If you would like to read more about the services offered, visit the ASYLUMseventy7 service page.

Q: How do we work together to make things happen?

A: Fantastic. Right at the outset, I thoroughly discuss the project with all clients and I keep them informed all the way through the process. The more detail you can give about what you want, the better.

Whether you’re looking for T-shirts, CDs, posters, magazines, logos, photographs or whatever, you might find find it easier to point me towards examples of stuff you like than try to put your needs into words or doodles. Alternatively, you might want to gather some samples, color combinations/swatches, and any other ideas or inspiration you may have.

Positioning and sizes are helpful, too but the most important thing is that you feel free to gather up what ever bits and pieces you need to most accurately show me what you’re looking for.

But don’t worry if you are not sure. Even the tiniest seed of an idea is enough to get me started, and then I’m more than happy to put together some ideas to suit your needs.

Q. Do I have to pay upfront?

To ensure that I’m not left in the lurch, I do ask for a deposit before design work can begin. It’s a pretty simple process: I’ll send you an invoice for 30% of the quote and once this has been paid, we can get designing.

Once we’ve successfully worked together once, you won’t need to pay a deposit for future jobs.

During the design process, you will be asked to approve certain milestones before work continues. I find that this process keeps you involved and prevents any breakdowns in communication.  In between these milestones, you are of course still free to check in for an update.

Q: How long will my design take?

A: This depends on the complexity of the job, deadlines, and so on, but the clearer the brief, the fewer adjustments needed and the quicker we can get a finished product together that everyone’s happy with.

With photo edits and retouching, these can usually be done with in 3 – 5 days.

Q: Can I get my money back if I don’t like it?

A: If everything above is followed, there should be no problem with the design. We’ll have our milestones, so there will be plenty of opportunities to ensure you’re getting what you want, how you want it.

If you want any changes made, that is no problem at all (within reason).

Q: Do I own the design?

A: When you pay the invoice on the final design, you will have paid for reproduction rights, as will have been agreed in writing at the start of the process.

I will still own the copyright to the design, which is normal for design/artwork, but fear not – the design/artwork will never be reproduced, sold, or given away by me.

Q: Do you do printing?

A: ASYLUMsevety7 doesn’t offer printing. However, I have many contacts and can deal with the full production and delivery of any printed literature or merchandise you may want, including leaflets, flyers, t-shirts, clothing, stickers and badges.

That’s it for now. Thanks for taking the time to read and do hit me with any other questions you might have.

Mark.

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