Setting up your CD for print

Setting up a CD design for print can be quite a minefield if you don’t know what you’re doing or where to start so I have put together this brief guide highlighting some of the key points you need to be aware of.

I have split them into…

  • Templates and sizes
  • Colour overview
  • Text borders and bleed
  • Saving for the printer

Templates and sizes:

Templates are ready set up files that have the correct colour mode, bleed, and text borders marked up and are just waiting for the artwork and type layout of your design. You can generally get hold of the required template from the printer who will be producing the work, however sometimes this isn’t the case. Don’t worry tho, you can easily find them on the internet, just look.
Here’s one site I’ve used in the past:  http://www.discwizards.com/cd-dvd-artwork-templates.htm

Some common sizes for projects I’ve done tend to be.. (linked to completed artwork)

The plastic wallet inlay – usually used for demos and freebies
J-card slimline case – Again for demos and singles
Standard Jewel case – Demos and albums.
4 Page and up Jewel case – mainly albums
Digipacks- Albums and special editions

Colour overview:

The colour mode used for all kinds of printing is CMYK (C=Cyan M=Magenta Y=yellow and finally K=Key or black) It is best to have your artwork ready in this as colours can change slightly when swopping modes from RGB (Screen colours R=Red G=Green B=blue) to CMYK. However there are advantages to working with RGB to do the artwork stage, like a wider variety of colours and filters, and you can use a handy check called “proof colours” in photoshop to see how your artwork will look in CMYK. (to find “proof colours go to “View” then  “Proof Colors” Ctrl / Cmd + Y)

It’s up to your personal working preference which mode you work in as long long as your end result is saved in CMYK.

Text borders and bleed

These are areas that are safe and clear from any relevant information or artwork you want in your finished design but still allow the printer a safe area to trim the artwork to the edge with out letting any white areas that shouldn’t be there appear on the finished design.

The typical measurements for the “bleed area” are 5mm and another 5mm on top of that for the “text safe area” (Text border)

Saving for the printer

Different printers have their own preferences for the work you send. Here are some commonly used formats that are usually accepted. I tend to flatten the artwork leaving the fonts adjustable or set as outlines and saved as a PDF (Including and fonts with the packaged artwork)

Common File formats

Photoshop – layers flattened, at least 300 dpi, JPEG, PDF or Tiff

Quark Express – supply fonts and images

Illustrator – fonts converted to outlines

Indesign – fonts converted to outlines

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If you need help with your CD design/artwork or print set up then get in touch with ASYLUMseventy7 and see how we can help with all your artwork/design and print set up needs.

If you liked this and are Setting up fliers have a look at this great article by Conzpiracy

Logo design: The process

This is the design process I use when working on a company/business/band logo.

  1. Design brief: Send questionnaire to client.
  2. Research & reference: Research the industry, its history, its competitors and logo designs that have been successful.
  3. Sketching & conceptualising: Develop the logo design concept(s).
  4. Reflection: Take breaks through the design process and let your ideas develop. Get feedback.
  5. Presentation: Present a selection of logos to the client or a whole collection.

Step one:

I Send out a few questions to start the design process off. This is standard questionnaire I send to clients…

  • Your company name – as it should be used on the logo design
  • Strap line to go with your logo – if required
  • Please provide a little information about what your company does
  • Key words that describe your company – eg. friendly, reliable
  • What do you like/dislike about your current logo (if you have one)? Please can I see it.
  • Who are your competitors/Other Charities in the same field please give links if possible?
  • “Look and feel” required such as contemporary/traditional/brash/minimal/corporate/fun/
  • Any definite ideas you have about the logo design + examples of logo design you like/dislike (links if possible)?
  • Who is your Target audience?
  • Colour preferences if any. Should the logo be single colour/two colour/full colour/no specific preference?
  • How/where will the logo be used?
  • Any other information you would like to add

Step two:

On receiving the questionnaire back I conduct some research based on the answers given. Namely on the company/band, their market, their competitors and peers, their target audience and the logos they have provided as inspiration.

Step three:

I start by brainstorming with a sketchbook, pencils and a drawing pen. Select a few strong ideas from the sketches and start to work them up to a standard I’m happy with then I draw the best few ideas in Adobe Illustrator and play with colours and tweak shapes about to get a strong memorable design to show the client.

Step four:

Take a break and relax, let the ideas develop and mature. Work any new angles into the design and wait for feedback from the client. Adjust anything desired by the client if it’s needed and effective.

Step five:

I present the logo and or logo variations to the client and party in celebration of a job well done.


Contact ASYLUMseventy7 for your logo design work now!

What to include in your band website

You now have your band web hosting and domain name sorted, you have a good web designer, but what pages should include?

  • Home Page: This is the first page most visitors will see, have interesting content linking to other areas of the site.
  • Biography: Include the band story, members story, influences, equipment etc..
  • Contact Details: Band members, Booking, management and any other relevant people such as the webmaster.
  • Gig Listings: Dates with the gig information – ticket price, venue information, directions/map.
  • Gallery: It’s good to have as many good pictures as you can, use thumbnails linking to full size images, maybe have a fan folder too.
  • Links: Remember to use text links and alt tags on banners to help with SEO
  • Blog: Showing the latest news and updates, an rss feed is essential, Remember to keep it updated regularly.
  • Downloads & Merchandise: MP3s, video, images, photos, lyrics/music tabs, t-shirts, stickers, badges…
  • Reviews: Include as many as you can find (even the bad ones). If you don’t have any Don’t write your own.
  • Lyrics: This will help people to know your music and sing along at gigs feeling more part of the live experience
  • Press Pack: include, Biography, Press Release, Photos,  Demo, Copyright and contact information.

Get committed to creative web design with ASYLUMseventy7.

CD album artwork and design: The process

This is the design process I use when working with bands on their album artwork and design.

  1. Design brief: Send questionnaire/chat to the band.
  2. Research & reference: Research the genre, its history, the bands peers and artworks that have been mentioned by the band as influential, listen to the new album/rough cuts if they are available .
  3. Sketching & conceptualizing: Develop the cover design concept(s).
  4. Reflection: Take breaks through the design process and let the ideas develop. Get feedback from the band.
  5. Presentation: Hand over the cover design and rock out to the new CD when it arrives!

Step one:

Most projects start with a discussion with the band members about any ideas and concepts they have. Then I try to gather some keywords, influences and work they’ve already seen.

Conversations usually start and revolve around these planed standard questions:

  • Your Band name – should be dominating  the design and concept?
  • Album name – if required?
  • Please provide a little information about  your band
  • Key words that describe your band – eg. Metal, rock, indie, gore, fast, heavy, melodic etc
  • What do you like/dislike – bands, films, books, games?
  • Who are your peers in the same field please give links if possible?
  • “Look and feel” required such as horror/surreal/old/grungy/clean/mimimal/fun?
  • Any definite ideas you have about the design concept + examples of album artwork design you like/dislike (links if possible)?
  • Who is your Target audience?
  • Colour preferences if any. Should the album art be single colour/two colour/full colour/no specific preference?
  • Any other information you would like to add?

Step two:

Once we have had a chat and got the questions answered I relax, think it over and chill with some of the bands music where possible. I use this time to think up ideas/concepts and how and what I’ll need to create the design.

Then I begin collecting parts and bringing together photography, textures, found objects that may help from my extensive collection of stock imagery. (I nearly always have my camera with me on the off chance I see some interesting texture, object or element I may find useful on your/future projects.)

Step three:

I then play with ideas and rough sketch’s discovering what works and build up a couple of design ideas using key elements I think would be useful and communicate the overall concept.

After getting some more feedback from my collected ideas, I start the actual design. This part of the process can be fast or slow it really is the unpredictable part of the creation, happy accidents leading paths to new elements are always fun and can take a project to a new level of creativity.

Step four:

I take a few breaks through the creation process to let ideas develop. I get more feedback from the band and finish up the design.

Step five:

I then send off the cover design and rock out to the new CD when it arrives!

Job done!


Contact ASYLUMseventy7 with your creative album artwork needs now!

Great logo design resources

There are loads of great resources and advice available for designing a logo, It can get quite confusing and boring sieving through the rubbish to find the gold so here I’ve posted some of my favorites…

Logo Design Inspirations

Some galleries filled with logo design inspiration.

Logo Design Tips

Some great logo design tips to help you become a better logo designer.

Logo Design Books

Some links to great logo design books.

Logo Design Blogs

Some of the best logo design blogs on the internet.

Logo Design Tutorials

Some great Illustrator tutorials.

Logo Design Showcases

Some logo design collections.

Get committed to creativity!  for your logo design work contact ASYLUMseventy7

Band promotion on Twitter

Twitter is a great promotional tool, and a useful way to get new fans and traffic to your gigs and other web presences. Following these 10 tips and hints to get your band promotion rocking on Twitter!

Make your bio interesting

Make your bio interesting, this doesn’t mean try to fit your bands life story into the allowed 160 character bio allowance (this is 20 more than a standard Tweet) You are trying to get peoples attention and show them why you should be followed. Maybe try using a strong lyric from one of your best songs or an interesting profound message.

Use a relevant Background image

Make your background interesting, try using a good design featuring a band photo or base it around your latest CD release.  *If you are doing this yourself I have made a useful Twitter background template to help you lay out your design here >>> http://www.asylumseventy7.co.uk/blog/2010/11/customize-your-new-twitter-layout

Spread the word

Now let the world know you have a new outlet for your gig info, band updates and general rantings For example, you could also add your Twitter URL in your site’s Footer, so it will appear at the bottom of every page of your website.  Also add your Twitter URL and follow me message to any other online presence you may have: FaceBook, Your Blog, YouTube, MySpace, Bebo, Tumblr, etc (For example: “Follow Me on Twitter: http://twitter.com/ASYLUMseventy7 “) Don’t forget about your email signature as well!

Remember your URL

Twitter has a space for you to add your website’s URL to your profile. This doesn’t mean you have to use the main page of your website, you could use your Myspace, facebook or maybe the gigs, contact, bio or blog page of your site.

Try to use keywords in your tweets

Phrasing in your tweets can be important for SEO . Try to start your tweets with a keyword/phrase to theme each message. Don’t fill your tweets with keywords and search able phrases ignoring the interesting relevant info your followers are looking for.

Make your Tweets retweetable

By having interesting and useful Tweets as well as keeping the character limit down, allowing for retweeting space. This means leave room for your followers to add RT @YourHandle in front of the tweet and maybe add a short comment as well.

Tweeps love links

Add links to interesting and relevant things such as gig dates, other interesting events, news updates of your favorite/influencing bands.

Run a Twitter Contest

Contest are great for getting engaged followers. These can be run really easily and simply, giving away a prize (such as, sticker, T-shirt, CD etc) for Retweeting the competition or promotion is just one commonly used idea.

@ people/band/labels/venues/promoters

It may sounds obvious, but if you want the attention of a certain twitter account/person (or Tweep) try Retweeting a post of theirs or mentioning their Twitter name often brings you up on their radar.

Be aware of basic Twitter etiquette.

Be polite to people and follow these 5 tips

  1. Reply back to people asap.
  2. Don’t use Auto DMs.
  3. Don’t swear.
  4. Don’t just tweet your own stuff and Credit people  using Via @whoever.
  5. Follow back, this way people can direct message you and feel more welcomed to your band/twitter presence.

Music review sites

Having your music reviewed is a great way to get new fans and a wider audience for your band.

Here is the start a big list for you to send your best tunes to…

  1. Altsounds.com
  2. Americana.co.uk
  3. Art Rocker
  4. Atomicduster
  5. Audiot art
  6. Audioscribbler
  7. Beat Motel zine
  8. Brum punk scene
  9. The beat surrender
  10. CD times
  11. Channel bee
  12. Clash music
  13. Comfort Comes
  14. Contact music
  15. thecrackmagazine.com
  16. Dalliance
  17. Daily record
  18. dailymusicguide.com
  19. Die Shellsuit, Die!
  20. diskant
  21. Dominion mag
  22. Drowned in Sound
  23. Echoes and Dust
  24. Exitfare blog
  25. The 4 0 5
  26. Fusedmagazine.com
  27. Gigwise
  28. God is in the tv
  29. Guestlist
  30. High Voltage
  31. Indie MP3
  32. Leeds Music Scene
  33. Lincolnbands.co.uk
  34. New noise
  35. Losing today
  36. Mancester Music
  37. Metal team uk
  38. Mono
  39. Music review unsigned
  40. Myspacedotcom.com
  41. Neu!
  42. OMG Music
  43. Organ Magazine
  44. PennyBlack Music
  45. Pitchfork
  46. Plastic Ashtray
  47. Power of Pop
  48. Prefix mag
  49. Reflections of darkness
  50. Room Thirteen
  51. Sandman
  52. Shadowplay
  53. Sheffield Music
  54. Shout 4 music
  55. Soundsxp
  56. Sputnikmusic
  57. Stranded in Stereo
  58. Subba-Cultcha
  59. Tasty
  60. Terrascope eZine
  61. Toxic Pete
  62. The Music Guru Online
  63. The rhubarb bomb magazine
  64. Rock pulse
  65. This Is Fake DIY
  66. TrakMARX
  67. UK handbag
  68. Unsigned Band review
  69. Unsigned chart reviews
  70. Vibrations
  71. Whisperin’ and Hollerin’

If you can recommend any more please feel free to add the link in the comments or contact me and I’ll add them in the list above.

Thanks

Music industry and publishing must-read books

There is a lot more to making it in music than being able to play a good riff, sing a strong note or bash out a catchy beat.Here are some top must read books on the industry, publishing, business and some must have contacts to help you find what you need…

  • Industry

Working in the Music Industry: How to Find an Exciting and Varied Career in the World of Music by Anna Britten (Paperback - 29 May 2009)

The Music Management Bible by Music Managers Forum (Paperback - 4 Aug 2003)

Music: The Business: The Essential Guide to the Law and the Deals by Ann Harrison (Hardcover -7 July 2011) (Pre order at time of publishing)

All You Need to Know About the Music Business by Donald S. Passman (Paperback - 31 Jan 2008)

This Business of Music Marketing & Promotion (This Business of Music: Marketing & Promotion) by Tad Lathrop (Hardcover - 1 Oct 2003)

How To Make it in the Music Business by Siân Pattenden (Paperback - 9 Aug 2007)

  • Publishing

The Plain and Simple Guide to Music Publishing by Randall D. Wixen (Hardcover - 1 Jan 2010)

Making Music Make Money (Berklee Press) by Eric Beall (Paperback - 30 Nov 2007)

Music Publishing by Ron Sobel and Dick Weissman (Paperback - 31 Aug 2007)

Music Publishing: The Real Road to Music Business Success by Tim Whitsett

  • Business

Music: The Business: The Essential Guide to the Law and the Deals by Ann Harrison (Hardcover - 1 May 2008)

Making Music Make Money (Berklee Press) by Eric Beall (Paperback - 30 Nov 2007)
  • Useful

Musicians’ and Songwriters’ Yearbook 2008: The Essential Resource for Anyone Working in the Music Industry. By Jonathan Little (Paperback - 31 Jul 2007)

The Unsigned Guide The UK’s leading music industry directory. The Unsigned Guide is an essential tool for unsigned bands, emerging songwriters, musicians, music managers and music students.

Band promotion: Press Packs

The main idea of a press pack is to be attention grabbing. Presenting your bands information in an interesting way that gets the full attention of managers, labels, Gig Promoters, Venues, Labels, Press (on and off line), Radio DJs and anyone else in the music industry.

Sending a hard copy of your press pack is much better than sending an email with your Myspace/soundcloud URL.

Press Packs should 
include:

  • band name
  • genre
  • email address
  • website URL and social media links.
  • Photographs
  • CD/DVD
  • Business Card
  • A small bio not your life story.

Band name: This is obvious, no need to explain this one :p

Genre: Keep it simple and not overly confusing with really bizarre sub-genres only your band has heard of “coat-hanger chutney thrash,” ” lollypop jazz grind” and  “sub yogurt crunk”

Email address: It is best to use your Manager’s if you have one, Also using a band domain email address (such as contact@yourband.co.uk) will help show you are a committed band

Website URL and social media links: Having your own domain website will show you are a committed serious band. Include your Myspace as well as a couple of your other social network URLs showing how you interact with fans but don’t go overboard and list 100′s!

Photographs: Get a professional to take some photos of the band for press and promo purposes as well as using a professional for some strong live shots, you will see the difference! (photos at 300dpi +)

CD/DVD: You shouldn’t judge a CD by it’s cover but… make a good first impression by taking a bit of time over the packaging and presentation. Include 2 or 3 tracks and lead with your strongest song! Most people will only give you a minuet to impress them, remember they are getting loads of songs thrown at them everyday by loads of bands.

Business Card: This is good to have included so promoters, managers, venues and labels have your contact details to hand on a pin board or on file with out taking up to much room.

A short bio of the band: This should be kept short. Your target is only after a brief intro to the band, your style, aesthetic and not your bands favorite foods and first pet. If you think they may want more just wet their appetite with a brief intro then direct them to your website where you can put a mini bio for each member and go into more detail if it is an interesting story.

  • Tip: Do your research and make sure you send your press pack to the right people.
  • Tip: It’s a good idea to contact the recipient of your press pack first, to find out if they want it, and how best to deliver it.
  • Tip: Create different versions for different targets.
  • Tip: Keep it simple and direct.
  • Tip: Make a PDF copy or single web page press pack for those not wanting a hard copy.
  • Tip: remember to double check spelling and grammar.

Contact me to get committed to a creative eye catching press pack.

Read more on press packs and what to include here (Via www.unsignedbandpromotion.com)

50 tips for band promotion

Band promotion is one of the keys to success in the music industry, you need to get your band out there and heard by potential fans, promoters, managers, labels etc…

Here are my 50 top tips to promoting your music!

  1. Follow and get the @unsignedguide for lists of venues, promoters venues and help
  2. Join Myspace, start a Myspace group, start a band fan group/profile to support the main band page.
  3. Do the same with facebook
  4. Do the same with Twitter
  5. Regularly change your profiles avitar
  6. Network a lot, add friends, comment and @ people
  7. Tell your fans and followers about your website and social networks
  8. Join relevant forums and interact
  9. Start a blog and keep it up to date with your activities, good practis stories new songs etc
  10. Get a proper website and use your bands name for the URL
  11. Use your URL and social network URLs everywhere and on everything, CDs t-shirts, stickers etc..
  12. Start a street team to help promote your band and upcoming gigs.
  13. Start a mailing list.
  14. Take part in #MusicMonday on Twitter.
  15. Give away something for free.
  16. Give away exclusive material in return for joining a group.
  17. Run competitions where you give away merch in return for promo activity such as RTs.
  18. Sell cheap CDRs of your gigs.
  19. Make a video and put it on Youtube or VimioLook for keywords related to your genre and use them on your Website.
  20. Start a e-newsletter about your band and/or genre.
  21. have a facebook Share button on your site
  22. Have a tweet this button on your site
  23. Keep it all local to start with, and from this grow your fanbase out.
  24. Design your fliers with a striking image/artwork and the minimum of legible text.
  25. Brand your band!
  26. Make an  PDF Promotion Package.
  27. Optimize your band websites front page
  28. Link to other bands from your Website and blogs.
  29. Write a controversial and or political song.
  30. Ask your fans to retweet, share and talk about your music, blog, site etc
  31. See if your local record/music shop will give away your free CD/demo.
  32. Make a Shared promo CD with other local bands of the same genre
  33. publish your lyrics and tabs in a blog or eBook.
  34. Trade links with other bands and appropriate websites
  35. post fliers and posters around your town in local shops and venues
  36. Dress for your music genre
  37. Give away band t shirts to popular and cool members of your fan club to wear when they are out and about.
  38. Get some good band photos
  39. Get a strong band logo
  40. Look around for E-zines as well as Magazines looking for content.
  41. Ask your Myspace fan page to target venues, music magazines, other bands, promoters.
  42. have a lot of photos of fans, gigs, practising, nights out even, let the fans know you.
  43. Sell your band with your personallities, so have member band Twitter accounts too.
  44. Sell your music online.
  45. Ask friends, fans and family to text your gigs and releases.
  46. Make a link page with with reviews
  47. Let people know the kinds of events/gigs you’re happy to play next to your contact information.
  48. Search the web and Myspace for similar bands, make friends.
  49. Network with other similar bands for gig swops.
  50. Follow me on Twitter @ASYLUMseventy7 I usually retweet and help out where I can :)