Zeni Danussi Gets committed to creativity again!

Guitar wizard Zeni Danussi got back in contact at the end of March to talk about working on his new album artwork. This is the second Album cover I have done for Zeni (The first being his great musical journey High speed Rider)

Here are the final images for our second outing – Powerbolt.

 

Check him and his fantastic guitar work here

and the Zeni Danussi myspace page here

Banners, Drum skins and Gig Posters

ASYLUMseventy7 can not only fix you up with creative eye catching CD artwork and design taken from the initial idea through to the completed product in your hand but also set your stage, posters and website to match! Get committed to creativity and the full eye catching image!

Stage graphics are a simple and very effective way to own the stage for your set and etch the logo or current CD artwork in the fans mind for future gigs and events! These can take the form of drum skins, amp covers, and backdrop banners!

Gig posters are a fantastic eye catching way to get your band noticed and remembered.

Band websites are another great way to tie the band image and current album artwork together in one strong eye catching cohesive look.

New CD album artwork for Little Vegas Lies

Here is the new artwork for Leeds based indy rock band Little Vegas Lies :) After doing their logo redesign early last year it was a great pleasure to finish the year designing their new EP The Domino EP.

Little Vegas Lies

Little Vegas Lies on Soundcloud

Little Vegas Lies on Facebook

Little Vegas Lies on Twitter

Little Vegas Lies on Youtube

Zeni Danussi Album Artwork

Here is the latest album artwork I have been working on for guitarist Zeni Dannussi!

Zeni Danussi is a ” Melodic Rock Guitar Instrumentalist / Virtuoso,”  playing solid British rock and putting it into the main stream. Zeni Danussi music is no-nonsense, heads down, in your face solos and guitar riffs. The Danussi experience will put you on a platform of pure rock energy, thrusting you into a world of escape, with the guitars smashing you through a brick wall of serious energy / emotions.

Check him and his fantastic guitar work here

and the Zeni Danussi myspace page here

CD album artwork and design: The process

This is the design process I use when working with bands on their album artwork and design.

  1. Design brief: Send questionnaire/chat to the band.
  2. Research & reference: Research the genre, its history, the bands peers and artworks that have been mentioned by the band as influential, listen to the new album/rough cuts if they are available .
  3. Sketching & conceptualizing: Develop the cover design concept(s).
  4. Reflection: Take breaks through the design process and let the ideas develop. Get feedback from the band.
  5. Presentation: Hand over the cover design and rock out to the new CD when it arrives!

Step one:

Most projects start with a discussion with the band members about any ideas and concepts they have. Then I try to gather some keywords, influences and work they’ve already seen.

Conversations usually start and revolve around these planed standard questions:

  • Your Band name – should be dominating  the design and concept?
  • Album name – if required?
  • Please provide a little information about  your band
  • Key words that describe your band – eg. Metal, rock, indie, gore, fast, heavy, melodic etc
  • What do you like/dislike – bands, films, books, games?
  • Who are your peers in the same field please give links if possible?
  • “Look and feel” required such as horror/surreal/old/grungy/clean/mimimal/fun?
  • Any definite ideas you have about the design concept + examples of album artwork design you like/dislike (links if possible)?
  • Who is your Target audience?
  • Colour preferences if any. Should the album art be single colour/two colour/full colour/no specific preference?
  • Any other information you would like to add?

Step two:

Once we have had a chat and got the questions answered I relax, think it over and chill with some of the bands music where possible. I use this time to think up ideas/concepts and how and what I’ll need to create the design.

Then I begin collecting parts and bringing together photography, textures, found objects that may help from my extensive collection of stock imagery. (I nearly always have my camera with me on the off chance I see some interesting texture, object or element I may find useful on your/future projects.)

Step three:

I then play with ideas and rough sketch’s discovering what works and build up a couple of design ideas using key elements I think would be useful and communicate the overall concept.

After getting some more feedback from my collected ideas, I start the actual design. This part of the process can be fast or slow it really is the unpredictable part of the creation, happy accidents leading paths to new elements are always fun and can take a project to a new level of creativity.

Step four:

I take a few breaks through the creation process to let ideas develop. I get more feedback from the band and finish up the design.

Step five:

I then send off the cover design and rock out to the new CD when it arrives!

Job done!


Contact ASYLUMseventy7 with your creative album artwork needs now!

Band promotion: Press Packs

The main idea of a press pack is to be attention grabbing. Presenting your bands information in an interesting way that gets the full attention of managers, labels, Gig Promoters, Venues, Labels, Press (on and off line), Radio DJs and anyone else in the music industry.

Sending a hard copy of your press pack is much better than sending an email with your Myspace/soundcloud URL.

Press Packs should 
include:

  • band name
  • genre
  • email address
  • website URL and social media links.
  • Photographs
  • CD/DVD
  • Business Card
  • A small bio not your life story.

Band name: This is obvious, no need to explain this one :p

Genre: Keep it simple and not overly confusing with really bizarre sub-genres only your band has heard of “coat-hanger chutney thrash,” ” lollypop jazz grind” and  “sub yogurt crunk”

Email address: It is best to use your Manager’s if you have one, Also using a band domain email address (such as contact@yourband.co.uk) will help show you are a committed band

Website URL and social media links: Having your own domain website will show you are a committed serious band. Include your Myspace as well as a couple of your other social network URLs showing how you interact with fans but don’t go overboard and list 100′s!

Photographs: Get a professional to take some photos of the band for press and promo purposes as well as using a professional for some strong live shots, you will see the difference! (photos at 300dpi +)

CD/DVD: You shouldn’t judge a CD by it’s cover but… make a good first impression by taking a bit of time over the packaging and presentation. Include 2 or 3 tracks and lead with your strongest song! Most people will only give you a minuet to impress them, remember they are getting loads of songs thrown at them everyday by loads of bands.

Business Card: This is good to have included so promoters, managers, venues and labels have your contact details to hand on a pin board or on file with out taking up to much room.

A short bio of the band: This should be kept short. Your target is only after a brief intro to the band, your style, aesthetic and not your bands favorite foods and first pet. If you think they may want more just wet their appetite with a brief intro then direct them to your website where you can put a mini bio for each member and go into more detail if it is an interesting story.

  • Tip: Do your research and make sure you send your press pack to the right people.
  • Tip: It’s a good idea to contact the recipient of your press pack first, to find out if they want it, and how best to deliver it.
  • Tip: Create different versions for different targets.
  • Tip: Keep it simple and direct.
  • Tip: Make a PDF copy or single web page press pack for those not wanting a hard copy.
  • Tip: remember to double check spelling and grammar.

Contact me to get committed to a creative eye catching press pack.

Read more on press packs and what to include here (Via www.unsignedbandpromotion.com)

50 tips for band promotion

Band promotion is one of the keys to success in the music industry, you need to get your band out there and heard by potential fans, promoters, managers, labels etc…

Here are my 50 top tips to promoting your music!

  1. Follow and get the @unsignedguide for lists of venues, promoters venues and help
  2. Join Myspace, start a Myspace group, start a band fan group/profile to support the main band page.
  3. Do the same with facebook
  4. Do the same with Twitter
  5. Regularly change your profiles avitar
  6. Network a lot, add friends, comment and @ people
  7. Tell your fans and followers about your website and social networks
  8. Join relevant forums and interact
  9. Start a blog and keep it up to date with your activities, good practis stories new songs etc
  10. Get a proper website and use your bands name for the URL
  11. Use your URL and social network URLs everywhere and on everything, CDs t-shirts, stickers etc..
  12. Start a street team to help promote your band and upcoming gigs.
  13. Start a mailing list.
  14. Take part in #MusicMonday on Twitter.
  15. Give away something for free.
  16. Give away exclusive material in return for joining a group.
  17. Run competitions where you give away merch in return for promo activity such as RTs.
  18. Sell cheap CDRs of your gigs.
  19. Make a video and put it on Youtube or VimioLook for keywords related to your genre and use them on your Website.
  20. Start a e-newsletter about your band and/or genre.
  21. have a facebook Share button on your site
  22. Have a tweet this button on your site
  23. Keep it all local to start with, and from this grow your fanbase out.
  24. Design your fliers with a striking image/artwork and the minimum of legible text.
  25. Brand your band!
  26. Make an  PDF Promotion Package.
  27. Optimize your band websites front page
  28. Link to other bands from your Website and blogs.
  29. Write a controversial and or political song.
  30. Ask your fans to retweet, share and talk about your music, blog, site etc
  31. See if your local record/music shop will give away your free CD/demo.
  32. Make a Shared promo CD with other local bands of the same genre
  33. publish your lyrics and tabs in a blog or eBook.
  34. Trade links with other bands and appropriate websites
  35. post fliers and posters around your town in local shops and venues
  36. Dress for your music genre
  37. Give away band t shirts to popular and cool members of your fan club to wear when they are out and about.
  38. Get some good band photos
  39. Get a strong band logo
  40. Look around for E-zines as well as Magazines looking for content.
  41. Ask your Myspace fan page to target venues, music magazines, other bands, promoters.
  42. have a lot of photos of fans, gigs, practising, nights out even, let the fans know you.
  43. Sell your band with your personallities, so have member band Twitter accounts too.
  44. Sell your music online.
  45. Ask friends, fans and family to text your gigs and releases.
  46. Make a link page with with reviews
  47. Let people know the kinds of events/gigs you’re happy to play next to your contact information.
  48. Search the web and Myspace for similar bands, make friends.
  49. Network with other similar bands for gig swops.
  50. Follow me on Twitter @ASYLUMseventy7 I usually retweet and help out where I can :)

Marketing your music

Whether you’re in a band, a manager, producer, sound engineer, promoter, or in music marketing and PR, it all comes down to contacts, and the best place to start is with a marketing strategy.

There are several steps you should follow.

  • Step one: Have something to market!

“The fist bite is with the eye”

A band logo is a key factor in getting your band noticed and remembered. Think of the Iron Maiden logo, or Areosmith, Oasis, Megadeth, or NIN, their logos are known all over the world.

Band photos are also a strong visual element to band identification, Think of the press pictures from your favorite bands, you don’t need to listen to the music to know what style and sound they are going for. for example you wouldn’t see a photo of black metal band Emperor and think its going to be in the same style and sound as Mumford and sons and vice versa.

CD album artwork and design can all be tied into the look of the band and carry alot of weight in identifying with your fan base. think of Cannibal corpse, Fear factory and Queens of the stone age album covers and their strong visual relationship with the music genre they inhabit.

  • Step two: Get online.

Next you need a place to direct people to hear your music and see your band so sort out a band website and social media.  There are lots networking sites to choose from these are the 4 most popular and  therefore get your message to the largest audience.

Remember to include your band logo, Photos and music where possible, a small bio and of cause up to date contact information. If you don’t have a website yet, use MySpace or Facebook as your link, remembering to change it when you have a .com/.co.uk/whatever domain hosted site.

  • Step three: Get networking and find some good contacts!

You can have the best songs and the strong coherent look of a top signed touring band, but if you don’t have any decent contacts and fans you’re not going anywhere fast. The way to do this is with a good strong marketing plan, just like you would in any other business venture.

Here are some of the basic guidelines to help you get started.

  • Know who your future fans are.
  • Know where your future fans are.
  • Know who can help you.
  • Know where you can find help
  • Know who your competition is.
  • Know where your competition is.

There are many types of marketing you can use and you will need to focus on in your marketing plan. The three main types are…

  • Brand marketing,
  • Promotional marketing,
  • Online marketing.

I plan to go into these and other helpful tips and advice over the coming weeks in this new series of band/music promotion, information and advice.

If you have any questions on anything in this or future articles feel free to contact me.

Ben Steed’s steampunk orchestra

Last year I worked closely with producer, composer, songwriter and music teacher Ben Steed on his latest Album artwork and design “distorted Skies

This year he came back to me with an exciting new project, working on the promo artwork  for “Ben Steed and the Orchestra of Symmetry”

keep an eye out for more from Ben at the following networks …

Find more music artwork and design by ASYLUMseventy7

Trail of Creativity

Formed in 2007 Trail were soon judged one of London’s hottest new acts at a performance in Hyde Park’s Wireless festival. The London 5-piece then went on to win a Capital FM 95.8 competition and raise £20,000 towards their album through fan investments, and in 2009 flew to Los Angeles to record their debut with acclaimed producer Matt Wallace (Faith No More / Maroon 5).

To the rest of the world. Artwork by ASYLUMseventy7

“Full of catchy hooks and haunting melodies, held together by sumptuous production” - Music Week Magazine

“Played with exuberance and confidence… this is how bands get noticed” - Clash (live gig review) Read the full review here

“Strong stuff Indeed” – Kerrang! Read the full review here


City (single) Artwork by ASYLUMseventy7

Trail’s blend of “Mid-Atlantic” Indie Rock has moved crowds the world over including the prestigious Viper Room in Los Angeles as well as Greenwich’s O2 Indigo arena. Themselves having been long time guests at the infamous Bloodlust Ball (Hampton Court), Trail are delighted to now be launching their vamp-themed new single “Killing Sun” – mixed by Sean Beavan (Nine Inch Nails) and preparing a set of ghoulish party classics that will raise Hell on the dance floor.

Hear more from Trail at…

Trail on Myspace

Trailmusic.co.uk

Trail facebook

Trail Twitter

Read the Testimonial for ASYLUMseventy7 by Trail here