Time to beat the rush! Get ready for record store day 2016
Record Store Day is the one day of the year when over 200 independent record shops all across the UK come together to celebrate their unique culture. Special vinyl releases are made exclusively for the day and many shops and cities host artist performances and events to mark the occasion. Thousands more shops celebrate the day around the globe in what’s become one of the biggest annual events on the music calendar. The first Record Store Day was officially kicked off by Metallica in San Francisco in 2008 and is now held every third Saturday in April.
Got questions?… Here are a few answers help you prepare for your RSD release.
When is Record store day?
Record Store Day this year will be on April 16th 2016
When do I need to apply?
All submissions for releases need to be made by February 26th by sending the Label Code of Conduct and Product Submissions Form to email@example.com.
And for shops to participate in Record Store Day, you will need to complete, sign and date the Retail Code of Conduct before the 29th January 2016 and return to firstname.lastname@example.org.
You can read more here.
When should I manufacture my records for RSD?
Each distributor is different (so check with yours) but most artists/labels will need to have their stock 2 to 5 weeks prior to RSD.
The manufacturing process needs to begin well before then though.
I advise artists/labels get their master and artwork to your manufacture as soon as possible. The vinyl market is saturated right now and manufacturing lead times are ever increasing to meet with this demand, for RSD there will be even more people jumping on the band wagon so make sure you are prepared and get your audio master/artwork and order in ASAP.
Do I need special packaging?
No, however the more interesting and inventive the artwork/packaging the more notice people will take of your release. You could get extra promo/coverage not to mention who doesnt want something different and creative at this time of year? If you need a hand sorting any of the artwork or manufacture for RSD, give me a shout
Here are some of my favourite RSD releases from previous years I’ve worked on